3 online marketing channels your start-up needs to explore

1. YouTube advertising

Did you know YouTube has logged over 2 billion monthly users, with each each viewer watching for 11m 24s per day on average? That’s a lot of people watching content everyday. There is a wide range of content creation on the site, with creators uploading 500 hours of content everyday.

Over 70% of YouTube views are on mobile

2. Google advertisements

Whilst this blog may seem like an Alphabet promotion, it is not. It is difficult not to mention Google advertisements when looking at online marketing channels as Google is the world’s largest and most popular PPC advertising platform.

Google’s Ads user interface

3. Sponsoring newsletters/emails

Sponsoring company newsletters might not be the first thing that springs to mind when thinking about online marketing channels nevertheless it is a viable option for start-ups seeking to begin marketing to their target market.

In 2019, global email users amounted to 3.9 billion users

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